Unfair advantage? Fair game.
Because a good idea only gets you so far
Many startups have the innovation and creativity to disrupt industries—but without a clear value proposition, market positioning, and a scalable commercial strategy, most startups struggle to take flight and provide return on investment.
“Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.”
– Kevin Plank, CEO, Under Armour
90%
of startups fail
70%
of startups won’t celebrate their 6th anniversary
1 in 3
start up failures are due to value proposition-related issues
The #1 reason? Not funding. Not product.
It’s that no one understands why they should buy from you.
At WS&O, we help you build the scaffolding to take your business to new heights: the systematic thinking that helps to turn ideas into enduring growth engines and deliver commercial returns.
Because success isn’t just about having a great concept—it’s about monetising it. Let’s make your business as valuable as your vision.
From concept to capital
We turn bold ideas into market-leading ventures by helping founders, innovators and startups commercialise with clarity and real-world traction.
Our edge lies in crafting distinctive value propositions powered by proven strategy, design thinking and brand-building approaches. We help you get there with an accelerated, founder-centric process that gets you to a solid minimum viable brand with the flexibility and cost-efficiency that startups need.