We work with you to develop value propositions that intersect 3 facets
Compellingly articulated, rooted in emotional connection with your target audience.
Clear, relevant approach to meeting the target market’s need.
Salient
Unsustainable: proposition does not have longevity and will require repositioning in the near- to mid-term
(Salient + Differentiated)
Undifferentiated: no clear reason to choose brand over competitors
Distinct, defensible USP
Articulation of why USP provides a better solution to the target market’s need
Salient + Sustainable
USP can withstand changes in market trends.
USP is inexhaustible.
Sustainable
Irrelevant: Brand USP does not address a meaningful need
(Sustainable + Differentiated)
Exclusive
Intensive support to identify and solve specific issues within your product/market fit against a tight deadline (1:1)
Deep focus
- Target market insights
- Competitor and USPs
- Value proposition articulation
Additional Workshop discussions
- Customer journey mapping
- Constraint identification
- Bringing your brand to life across all touchpoints
- Marketing mix implications & course correction
- Product roadmap ideation
Standard
Develops the foundational elements of a long lasting, scaleable brand, in a cohort setting (10 seats available).
Deep focus
- Target market insights
- Competitor and USPs
- Value proposition articulation
Additional Workshop discussions
- Marketing mix implication reflection
- Prioritised business changes
Expanded
Develops the foundational brand elements and idiates opportunities to bring the positioning to life in market, in a cohort setting (10 seats available)
Deep focus
- Target market insights
- Competitor and USPs
- Value proposition articulation
Additional Workshop discussions
- Bringing your brand to life across all touchpoints
- High level marketing mix implications
- Product roadmap ideation
~19 hours over 3 days
23 hours (over 3 weeks)
30 hours (over 3 weeks)